Raum + Werbung

55 Years of Excellence
in Exhibition & Trade Fair Construction

more than 55 years of experience

design & realization under one roof

traditional and innovative solutions

strong network of high-performing partners

Raum+Werbung – Ulrich Rechner: Expertise, Innovation, and Global Implementation Power

A pioneer in trade show design – Ulrich Rechner

For over 55 years, the name Ulrich Rechner has stood for outstanding exhibition stand construction, high-end trade fair presentations, custom shopfitting, and spectacular interactive demonstration models.

With his company Raum+Werbung, he has shaped the industry with technical sophistication, visionary design, and a strong client-centric approach.

From Berlin to the World – International Exhibition Expertise

What once began in Berlin has evolved into an international success story: From traveling exhibitions in the Middle East to large-scale trade fair presences in the USA, Raum+Werbung manages demanding projects worldwide.

Whether it's high-tech displays or immersive brand presentations on areas of up to 3,000 m², each project is implemented with precision – from the initial design concept to on-site realization.

Trusted by Global Brands and Institutions

Numerous globally active companies – including Assa Abloy, PSI, KNICK – as well as several German federal ministries rely on Raum+Werbung's decades of experience.

Clients value the company’s holistic approach, technical precision, and deep understanding of brand staging and spatial storytelling at exhibitions and in showrooms.

Blending Tradition with Innovation

Ulrich Rechner and his team combine tradition, craftsmanship, and forward-thinking ideas.

With over five decades of hands-on experience, Raum+Werbung is dedicated to making brands visible and tangible worldwide – with creativity, precision, and passion.

👉 Since 2021, Raum+Werbung has been part of the Berlin Exhibition Group – joining a strong network for the future of the exhibition and event industry.

Exhibition Projects from Over 55 Years

A Life Dedicated to Spaces, Ideas, and Encounters.

In conversation with Ulrich Rechner, we look back on more than five decades of Berlin’s event history and international brand staging.
 
Ulrich Rechner talks about the images that come to mind when he thinks back to his early days—and the moment when he realized: This is my path.
 
We discuss his motivation for founding “Raum+Werbung,” Berlin in the early years, and the point at which his vision suddenly became a responsibility.
 
Uli shares defining turning points, memorable projects, and the greatest challenges of his professional life—and how he’s managed to remain relevant for decades in an industry that’s constantly reinventing itself.
 
This isn’t just about trade show construction and events, but also about values, attitude, and entrepreneurship:
 
What has always been important to him in his dealings with clients, teams, and partners? What defines the “Raum+Werbung spirit”—and what should people remember when they think of him and his work?
 
We also look ahead:
Why now was the right moment for the transition to the “Berlin Exhibition Group,” what excites him about their vision for the future, and how he sees his own legacy continuing to live on within it.

Ulrich Rechner has over five decades of experience in brand presentation and trade show design.

listen to the interview with Ulrich Rechner  >>

Berlin Exhibition Group

The Berlin Exhibition Group is a strategic umbrella brand that unites four established, independent companies in the German trade show and event industry.
 
With a comprehensive range of services—from concept development and custom booth construction to technical implementation and logistics—the group creates presentation solutions that effectively showcase brands. Quality, reliability, and close collaboration with clients are at the heart of everything we do.
 
Whether it’s a national trade show, an international exhibition, or a corporate event—the Berlin Exhibition Group develops tailor-made concepts that are tailored to the respective goals and requirements. Through efficient project management, creative ideas, and a strong commitment to service, events are successfully executed and lasting impressions are created.

Go to Website of Berlin Exhibition Group  >>

Get in Touch with Raum + Werbung

Nachricht senden

International Exhibition Stand Builder

RAUM+WERBUNG is an international exhibition stand builder for companies that want to do more than simply present their brand — they want to make it tangible in space. We develop bespoke exhibition stands, brand environments and temporary architecture, from the initial concept through technical planning and production to turnkey handover at the venue.

Our focus is on high-quality bespoke exhibition stand construction: tailored, individual and functional spatial concepts. We combine creative design with robust project management, craftsmanship and reliable international delivery.

RAUM+WERBUNG is part of a strong exhibition construction network together with the brands MINUTH Messebau, Elmes Messebau and formfoundation.. Combined, we bring together planning, joinery, system materials, logistics, installation and project management for demanding national and international exhibition appearances. The group delivers approximately 45,000 m² of exhibition stands annually, including system-built stands, hybrid constructions and individually manufactured custom stands.

Bespoke Exhibition Stands for Individual Requirements

A bespoke, traditionally built exhibition stand offers maximum creative freedom. Architecture, materials, lighting, graphics, furniture and digital media are not constrained by standard solutions; instead, they are consistently developed around your brand, products and sales objectives.

Whether it is a prestigious corporate presentation, a complex double-deck stand, a product showcase, hospitality area, showroom or exhibition, we create spaces with a clear function and strong visual impact.

Our bespoke exhibition stand construction services include:

  • Bespoke concepts and designs for exhibition stands, sales displays, shop-in-shop solutions and interactive demonstration models
  • 3D visualisation, technical planning and detailed production drawings
  • Custom joinery, metalwork, finishes and special constructions
  • Integration of lighting, media and electrical systems
  • Graphic production, signage and brand communication
  • Rental furniture, equipment and decorative elements
  • Transport, logistics, installation, dismantling and storage
  • Coordination of all trades, as well as interface management with organisers and service providers

 

International Exhibition Stand Construction with Central Project Responsibility

International exhibition projects require more than strong design. They demand reliable processes, clear responsibilities, local expertise, established partner networks and precise control of schedules, budgets and technical requirements.

RAUM+WERBUNG assumes central project responsibility for your international exhibition appearance. From Berlin, we coordinate planning, production, shipping, customs and logistics processes, as well as on-site installation. Through our global network of 150 experienced partners and specialists, we can deliver exhibition projects throughout Europe and internationally, with a particular focus on the USA, the UAE and China.

Responsibility remains clear throughout: one point of contact, one coordinated concept and continuous quality control.

Bespoke Architecture Meets Commercial Efficiency

Bespoke exhibition stand construction does not necessarily mean a one-off solution. We develop individual stand concepts so that they can be adapted for international exhibition cycles, expanded modularly and reused over time. This allows us to combine creative freedom with commercial efficiency and environmental responsibility.

Depending on the project, we combine bespoke elements with system construction, rental materials and reusable components. This hybrid approach creates a premium appearance, reduces costs and improves flexibility across changing stand sizes, hall layouts and international venues.

Exhibition Design, Brand Spaces and Temporary Architecture

In addition to bespoke exhibition stand construction, RAUM+WERBUNG delivers exhibition design, event architecture, temporary showrooms, product presentations and brand experiences. Our solutions are always developed from the interaction between brand, space and use.

We do not think in individual components, but in visitor experiences: How is a space perceived? Where is attention created? How are products presented clearly and effectively? Where do consultation, interaction and commercial engagement take place?

The result is exhibition and brand environments that provide orientation, support communication and remain memorable over time.

Your International Exhibition Stand Builder

RAUM+WERBUNG stands for bespoke exhibition stand construction with high design standards, craftsmanship and professional execution. We support companies from the first briefing through to final dismantling — in Berlin, across Germany and Europe, and worldwide.

Are you planning an international exhibition appearance, a bespoke exhibition stand or a sophisticated display project?

Talk to us about your project.

+49 (0)30-270 00 68 – 0

info@raumundwerbung.de